DIGITAL POETRY

Do you remember Cassius, the musical duet which made the buzz with the clip « I love you so» ?

 

Today we shall not speak about them but about Kassius the communication agency. She allowed the brand Issey Miyake for the Launch in August, 2012 of the new international digital platform. A only interactive and poetic experience. An ode in the break and in the pondering which calls on to our senses to express all the emotion of perfumes Issey Miyake.

Issey Miyake is a visionary, always in search of the main part and of the invention. He draws his inspiration from the art, the architecture and the meetings. He associates, as person, tradition and avant-garde, sobriety and color, nature and sophistication, small business sector and high technology. Issey Miyake it is not a style but a real spirit of creation.

For the launch of its perfume Pleats Please, the brand imagined, with the digital agency, an operation allowing the Internet users and the mobile Internet users to send messages of happiness to their close relations all around the world.

In the continuity of its new digital platform, the luxury brand celebrates the release of its last fragrance through a participative application on the website or via the iPhone and iPad apps. This one invites to broadcast messages of enjoyment.

The principle: share a wink of eye, a love letter, an invitation or a feeling by writing a text. The experience is in three steps.

First step : The Internet user is invited to type a message of enjoyment or love. By bringing in the text, a dancer retranscribes every letter by movements and reveals the message entirely.

Second step : Thanks to the Google technology View, the Internet user seizes the address of a place in which he wishes to see his message appearing. Whole Le Monde opens to him to expose its enjoyment. His message exposes itself then on the place chooses

Last step : The Internet user is then brought to share his message with his friends on the social networks.

The experience increases with the mobile application and the reality increased which allows to see its message on the place where it was left.