The House presents its juice in a beautiful hysteric energy, and it did not skimp on doses. In the music, Die Antwoord, group of rap South African trash, and in the realization very delirious and debated American film-maker Harmony Korine.
The fusion gives an explosive cocktail terribly gliding that we savor finally after three weeks of teasing. Besides being hallucinogenic the effect is innovative. Because in this universe which pushes the limits of the reality, to begin with certain advertising codes of the perfume, the dream seems possible. And it is all the magic of this transgressive spot, (in spite of some long slow motions and the dose of superficial there, without which Dior would not be!). A beautiful positive, impertinent and lively charge, exactly as we wanted it.
This waking dream is so described by the director in an interview published in M the Magazine:" It is about the course of a young woman in another dimension(size), through images and colors. A very referenced parallel world. Every segment of the movie changes radically decoration with colors moving on a jerky rhythm. As a result, every image has a very strong energy load. I wanted that we smell textures, that we are plunged into a waking dream, into an internal world of this singular young woman. And then there is a music of my South African friends Die Antwoord, which adds a hypnotic and very sharp touch. "
Our telephone is transformed joystick and allows us to navigate through the site. Every page reveals secrets of shooting, the story of the fragrance, the possibility of buying the product and a registration form to harvest addresses of option.
