Indeed, with its super collection in fond of nature and palm tree, what is more natural than leading a partnership with a foundation in order to protect nature ?
KENZO created a digital experience with a pop-up store in order to let people know they are fighting against the overfishing. In October, KENZO presented a collection entirely inspired by marine the aquatic universe. Over the podium, models were doing the show with Tee-Shirt saying "NOFISHNONOTHING". KENZO opened a digital pop-up store from the 21 to the 27 of March and allow the clients to order thanks to the e-shop via a giant digital aquarium : every product selected by clients in their basket a new fish would add to the aquarium before disappearing, just as the real life and the numerous of marine species disappearing from the ocean.
This brand and this sentence "NOFISHNONOTHING" is very well explained on the website which is interactive and well designed.
You can judge by yourself this great digital experience by going on the page made specially for that commitment : https://www.kenzo.com/nofishnonothing/
KENZO is not the only brand which committed for a great cause : Pharell Williams did it with it's "RAW for the Oceans".
Nowadays, digital serves a lot every cause. You can love fashion and made a gesture for the environment. So, you too, go and commit yourself for a great cause !
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