When Animation Film meet Advertising

"The Last Game", the Animation Film produced by Nike for the world cup 2014. 

The strength of the Internet: The creation of new formats

The great advantage of the internet is that it has allowed advertisers to find new ways to communicate. Today we will discuss about the famous brand, Nike, who launch a movie of 5 minutes at 72 hours of the beginning of the world cup! 


to see the video : 

Concept: 

This movie, highlights the greatest footballers in the world whose mission is to save the football of the nasty "Scientist".

After analyzing the risks taken by Cristiano, Zlatan, Neymar and others, the "Scientist" has created an army of clones, programmed to eliminate all risks of the game, to focus exclusively on results. But it was not without acrimony and willingness to Ronaldo, the Brazilian legend, who decided to come back with the "Originals" team: Cristiano Ronaldo, Neymar, Zlatan Ibrahimovic, Franck Ribery, Andres Iniesta, Tim Howard, Wayne Rooney and David Luiz and play for one last game, the Last game, Clones.

the brand message: 

Nike give his point of view about the actual football and especially about the qualities needed to become a great player!  Risk taking, able to influence a match and potentially the course of history. "The idea of​​" The Last Game "is to show that football should be bold and daring"

Created by the agency Wieden + Kennedy Portland and Passion Pictures, this animated film is  a risk in terms of advertising and communication for the brand that uses animation to communicate about the greatest World Cup since the arrival of Nike in football in 1978. A World Cup that remind him, is sponsored by adidas! 

Credit: 

Agency: Wieden+Kennedy Portland et Passion Pictures

Brand: Nike 

Period: lauch the june,10th 

themes: Brand Content and sports values